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ClickTracks Analytics, Inc. (www.clicktracks.com) today announced the availability of version 5.0 of the company's web analytics line of software. ClickTracks Analyzer 5.0…
Software can be a bit boring. So where do we get our jollies? What is exciting in the software world? Well, we can all take up skydiving while doing code reviews** or we can use a new technology. Its hard to say why 'new' holds such a fascination for most of us. When a new technology saves us time or money it has a lot…
For over a year now, Yahoo has spent a lot of money acquiring assets that will allow them to grab market share from Google. They bought Inktomi, which is feeding search results to the Microsoft network, and they bought Alltheweb, and AltaVista, and Overture. Last month they unveiled plans that will integrate these assets. The most controversial of these is Site Match, which involves embedding…
Let me share a short story with you... A self-employed friend of mine came into may office the other day to have me do his taxes. He has been doing his taxes using a software program for years. In the past, he did his own return for 2 reasons: one it is cheaper and 2) he likes to spend a weekend going through his information.
What is a website? It can be a one-page advertisement, a flash animation, a simple HTML page or an integrated matrix of information. But it is always - one of your strongest marketing tools. The effectiveness of this tool does NOT reside in the tool itself
Most organizations don't need content management software. Unless you have a very busy website with lots and lots of content being published, the return on investment is not there. The majority of those who do require such software need a very simple, streamlined solution.
