Archive
Tax Mistakes 90% of Self-Employed People Make
Let me share a short story with you... A self-employed friend of mine came into may office the other day to have…
Part of the
network
network
Don’t Bite the Hands That Used to Feed You
When we begin working online we have no idea how to get visitors to our website, let alone actually make a sale. We start to read everything we can get our hands on to learn as much as we can.
Getting Involved In The Community…Online
The one big advantage that small businesses (and especially home-based or sole-proprietorships) have over larger enterprises is the ability to show personality and friendliness to their customers and potential customers. Someone who is really involved and has a direct interest in the happiness of the customer brings something more to the bargain than does the employee of the faceless corporation.
Google Personalizes Search
As search engines fight for dominance, search result relevance has become a crucial battleground. Users want search engine returns that relate to the topic being searched.
Measure your Marketing Results
As a rule, I try to launch marketing campaigns only after I have the tools in place to measure the results. After all, what's the point of spending the money unless you can determine how well it performed? The Internet has done it again - several companies have risen to the occasion and now, deliver results, right down to the keyword.
Really Simple Syndication (RSS)
As I was redesigning our website a few months ago, I wanted to include the most current news stories on marketing. I also wanted the ability to provide up to the minute news for World, National, Sports, Medicine, Alternative Medicine, Technology, Travel... you get the picture. I basically wanted to provide all types of news as it happens. Oh, by the way - it also…
