Marketing Strategy

With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking "wow, the toughest part is behind me", referring to finally getting the aesthetics and functionality of the website just how I…

4 min read Archive

Flash based web sites and the search engines

As with many of my articles and newsletters, this one is inspired by a question put to me: "Is it true that you should not have a flash web site since search engines do not recognize flash? " The short answer to the question is yes and no. :) Search engines traditionally cannot see flash - but since Flash 4, Macromedia (the guys who make…

2 min read Archive

Yahoo’s Back!

I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you…

5 min read Archive

Google’s Recent Changes: Expert Commentary

The launch of Gmail overshadowed many of the changes that Google announced recently. I spoke with several SEO experts recently about what they thought was significant about Google's changes.

7 min read Archive