Attracting New Business on a Shoestring Budget

In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here are a few:

The Critical Ingredients for Great Customer Service

I never thought I would get to a point in my life where all I wanted to do was to "simplify it". Like it or not, I guess I am there. I am not saying I am "old", I just remember a time when "Spam" stayed in a can and when viruses were something you could avoid if you washed your hands frequently. Now, both…

Google To Offer Locally Targeted Ads

Google has launched a local ad service that will allow clients to determine the geographic regions their ads are shown in. This move is another step in Google's embrace of the local search industry.