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When is a Search Tool Not a Search Engine?

Search engines were created to give user access to the vast amounts of data located on the web. This is the equivalent of creating a pair of glasses to find a four-leaf clover in a large field: you know it's probably in there somewhere if you look, and that it's just sitting there waiting for you to find it; all you have to do is…

10 Tips For Writing Effective Web Copy

On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure.

Top 5 Tips for Choosing a Web Designer

If you're in the market for a new website, one of the first things you'll need to do is hire a web designer. As in any field, there are good web designer and bad web designers, and it's important to know how to determine which is which. Here are 5 tips to get you started:

What Exactly is CRM Anyway?

For years we've been enamored with technology. Do you even remember how you worked without email? Or the internet? We've gotten so accustomed to using technology as part of our daily business practice, that we seem to focus on it as a solution rather than a business tool.