Archive
10 Expressions to Avoid in Sales Communication
Keeping up with what words are in and out isn't hard. Yet, with all the other more important things on our to-do…
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Selecting New IT Leaders
One of the great privileges and responsibilities of leadership is identifying and training the next generation of managers and leaders. Somewhere in between crisis management, contract negotiations, internal politics, status monitoring and your myriad other tasks, you should spend a few moments considering the future leadership of your organization.
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn't thought about her in months, she mentioned that she'd received a postcard from me for the…
Natural Search – The Great Equalizer
You scroll down past the banner ads and enter your search term. You pass the "sponsored results" without a glance. You ignore the shaded results to the right, as well as the additional "sponsored results" at bottom. Hiding somewhere in the middle of it all, you finally find the results you came for.
When is a Search Tool Not a Search Engine?
Search engines were created to give user access to the vast amounts of data located on the web. This is the equivalent of creating a pair of glasses to find a four-leaf clover in a large field: you know it's probably in there somewhere if you look, and that it's just sitting there waiting for you to find it; all you have to do is…
10 Tips For Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure.
