A Great USP is the Key to Great Publicity

Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition (USP). This topic generates lots of comments and questions. This is how to relate the USP to great publicity.

10 Easy Steps To A User Friendly Website

As a busy search engine optimization consultant, I don't have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user- unfriendly site can do to a business. Now I give my website usability much more priority than ever before.

Google IPO Looming

According to many financial news outlets, Google is set to announce its plans for their IPO "within days". The initial report came out of The Wall Street Journal, and the speculation about Google's IPO comes from the search engine having to open its financial books up for the SEC.

Are you an Intrepreneur?

Intrepreneur (intrupru'nur, n. ) One who organises an Internet Venture and assumes the risks for it ; risk-taking businessperson : someone who sets up and finances new Internet enterprises to make a profit