Archive
Should You Write Your Own Business Plan?
If you are just starting a company and looking for funding, or looking for additional funding for growth, you will need to…
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Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report.
Hunters and Gatherers – Are You Serving Both Their Needs?
The University of Exeter in the United Kingdom recently published research financed by Barclays Bank, which has implications for everyone who is serving the general population.
PR Advice You Didn’t Ask For
Although, as a business, non-profit or association manager, you may be glad this came your way.
Gracefully Accepting Feedback : a Key Employment Skill
With the long-term trend of protecting employees' individual self esteem added to an overriding concern over expensive employee lawsuits, accountability is more a buzzword than a way of life at most companies.
Today’s Definition of Marketing. Has it Changed?
With the continued proliferation of the Internet, the meaning of the word "marketing" also proliferates. There seem to be as many definitions of marketing as there are marketers.
