Are You Publishing Too Much on Your Website?
Many websites are still publishing content that is not core to their business. The justification is that such content will indirectly deliver benefit. This is not a good idea. Focus on the content that is directly applicable to your organization’s objectives. Any other content confuses. It wastes time and money.
Marketing Strategy
With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking “wow, the toughest part is behind me”, referring to finally getting the aesthetics and functionality of the website just how I wanted them. I thought that marketing the website would be the easy part. Boy was I wrong.
Flash based web sites and the search engines
As with many of my articles and newsletters, this one is inspired by a question put to me: “Is it true that you should not have a flash web site since search engines do not recognize flash? ”
The short answer to the question is yes and no. 🙂
Search engines traditionally cannot see flash – but since Flash 4, Macromedia (the guys who make Flash) built into Flash the capability to be ‘seen’ by the engines. Today search engines like AlltheWeb.com, Lycos and Google among others can index (see into) Flash movies, but only in a limited way. As far as I can tell, the engines can only extract links from the Flash movies and not much else. Compare this to an HTML page where the search engine robots (the automated programs that search engines use to surf and catalogue the web) can read everything about the page and thus your web site will have a much better chance of appearing in the search engines.
Yahoo’s Back!
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that’s big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.
Google’s Recent Changes: Expert Commentary
The launch of Gmail overshadowed many of the changes that Google announced recently. I spoke with several SEO experts recently about what they thought was significant about Google’s changes.
How to Find Ideas for Articles & Speeches
Do you have problems finding ideas for articles and speeches?
Creating Your Very Own RSS XML Feeds with ColdFusion MX!
Have you ever wanted to create your very own RSS Feed? DO you have anything on your site you would like others to have access to?
What is an Investor Ready Business Plan?
A Business Plan, as all good entrepreneurs starting out in life should know is the foundation, or rather a springboard, towards the establishment and growth of a new business. A business plan is an essential tool for companies raising capital – and your business plan needs to be Investor Ready.
5 Ways To Write Better Proposals
1. Omit needless words.
This can’t be stressed enough. Excess words drag your proposals down. Don’t try to use multisylabic monsters to impress people – it doesn’t work.
SSL: Myths and Magic
About once a week we get asked if we use SSL certificates. The answer may come as a surprise to our e-commerce friends, considering that we process hundreds of credit card transactions every month.