You Now Have Web Site Traffic, Now What?

Six Steps to Ensure Success From Your Search Engine Marketing Efforts Search engine marketing (SEM) and search engine optimization (SEO) continue to grow and these tactics have become a key component of any company's overall marketing initiatives. In fact, worldwide revenue from search engine marketing is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and is the third-largest money-making…

When to Use Elements Versus Attributes

The oldest question asked by adopters of XML is when to use elements and when to use attributes in XML design. As with most design issues, this question rarely has absolute answers, but developers have also experienced a lack of very clear guidelines to help them make this decision. In this article, Uche Ogbuji offers a set of guiding principles for what to put in…

HTML Forms Validation on the Client Side

Form validation on the client-side is essential - it saves time and bandwidth; you also have better control to show the user the wrong field. This comparison of different validation methods includes comments for improving portability and maintainability.