PR: Focus on What Matters!

Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that's fine.

How to Create A Homepage That Works

Want to know what the worst thing to say on a homepage is? " Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, what's the point in teaching them to…

Succeeding with Fee-Based Services

Over the next five years, both fee-based services and fee-for-service pricing will grow sharply in the wholesale distribution industry, but significant barriers to success remain. This conclusion comes from the new "Facing the Forces of Change: The Road to Opportunity" report (available at www.nawpubs.org).