Keyword Research 101

As a search engine optimization company, eTrafficJams.com has a responsibility to help our clients find the right keyword phrases that will help them improve sales. Unfortunately, there is a widespread misconception that you need highly competitive keyword phrases that get the most traffic to do this. This could not be farther from the truth!

Tacoda Systems Launches Behavioral Ad Product

Tacoda Systems is currently testing a method of behavioral ad targeting that combines Google AdWords-style targeting and profile-based advertising. The service, which is being tested by four unnamed publications, is called Audience Match.

Fundamentals of Web Site Acceleration Part 2

Cache Control What Is Caching? How Does It Apply to the Web? Caching is a well-known concept in computer science: when programs continually access the same set of instructions, a massive performance benefit can be realized by storing those instructions in RAM. This prevents the program from having to access the disk thousands or even millions of times during execution by quickly retrieving them from…