network
Search engine toolbars have become a very popular item, giving users the ability to search from their browser without actually visiting any…
Well, I got some positive feedback on the last Webtrends article so I figured I would toss in another. I don't want to sound like a shill for WebTrends, but I don't know how you manage a web business without detailed log analysis. WebTrends is not nearly as good as the system I used for the CBS/SportsLine "points for page views" loyalty program, but then…
Well, we're getting there. We've previously proved visitors clicking on a paid listing are of higher quality than "free search" visitors for the same search term, and now we see there is also significant variability in quality of visitor by the term itself, according to the last chart. Look at Customer Loyalty (CL). Much shorter visits, and lower download and newsletter subscribe percentages, but much…
As a search engine optimization company, eTrafficJams.com has a responsibility to help our clients find the right keyword phrases that will help them improve sales. Unfortunately, there is a widespread misconception that you need highly competitive keyword phrases that get the most traffic to do this. This could not be farther from the truth!
Tacoda Systems is currently testing a method of behavioral ad targeting that combines Google AdWords-style targeting and profile-based advertising. The service, which is being tested by four unnamed publications, is called Audience Match.
Cache Control What Is Caching? How Does It Apply to the Web? Caching is a well-known concept in computer science: when programs continually access the same set of instructions, a massive performance benefit can be realized by storing those instructions in RAM. This prevents the program from having to access the disk thousands or even millions of times during execution by quickly retrieving them from…
