Your Web Site Is A Wonderland: What Picassos Art Taught Me About Persuasive Design

Whenever singer John Mayer sings his romantic song, "Your Body is a Wonderland", I can't help but think of web sites and usability. As a usability consultant, I see the devotion to his lover, and the time he spent uncovering every detail of her being, as the way most web site designers think we approach their web sites. When the lyrics arrive at "Take all…

Risky SEO Techniques With Non-Spam Intent

There are high risk techniques that, when employed without the intention of gaming search results, provide solutions for some difficult-to-rank pages. Alan Webb, of ABAKUS Internet Marketing, writes that, "there is unlikely to ever be a full consensus on what is or is not an acceptable search engine optimization technique. What you need to do is simply to ask yourself, am I trying to dupe…

Starting An Online Business : Things to Learn and Remember

Since 96% of all online businesses fail, you should be careful, driven, smart, and adventurous when starting an online business. Obviously when starting an online business, avoiding mistakes is key to your success because online mistakes cost serious money and waste lots of valuable time. Unfortunately you don't have a time machine to use to go back and "undo" the mistakes that you might make.

Content Management : A Process, Not a Series of Projects

When something is new, we need to approach it in an exploratory manner. We need to experiment and try things out. And so it has been with the Web. That period is now over. We need to move from seeing our websites as a series of projects, to managing them as a well-planned process.