Selecting New IT Leaders
One of the great privileges and responsibilities of leadership is identifying and training the next generation of managers and leaders. Somewhere in between crisis management, contract negotiations, internal politics, status monitoring and your myriad other tasks, you should spend a few moments considering the future leadership of your organization.
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that I’ve met once or twice but haven’t seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn’t thought about her in months, she mentioned that she’d received a postcard from me for the past two quarters – and that’s why she instantly thought of my services when her client voiced his need. Although it wasn’t really magic, it sure felt like it. That’s the magic of keep-in-touch marketing – people remember you and feel like they know you, and eventually, they often give you business or refer others to you.
Natural Search – The Great Equalizer
You scroll down past the banner ads and enter your search term. You pass the “sponsored results” without a glance. You ignore the shaded results to the right, as well as the additional “sponsored results” at bottom. Hiding somewhere in the middle of it all, you finally find the results you came for.
When is a Search Tool Not a Search Engine?
Search engines were created to give user access to the vast amounts of data located on the web. This is the equivalent of creating a pair of glasses to find a four-leaf clover in a large field: you know it’s probably in there somewhere if you look, and that it’s just sitting there waiting for you to find it; all you have to do is be in the right place, looking in the right direction, and assume the glasses are giving you the precise focus you need to find it.
10 Tips For Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or failure.
Top 5 Tips for Choosing a Web Designer
If you’re in the market for a new website, one of the first things you’ll need to do is hire a web designer. As in any field, there are good web designer and bad web designers, and it’s important to know how to determine which is which. Here are 5 tips to get you started:
GoogleGuy Requests End To The GoogleGuy-Says Site
The GoogleGuy Says site, which I covered in GoogleGuy Says: Google’s Forum Posts, received a WebMasterWorld posted cease and desist from GoogleGuy himself.
What Exactly is CRM Anyway?
For years we’ve been enamored with technology. Do you even remember how you worked without email? Or the internet? We’ve gotten so accustomed to using technology as part of our daily business practice, that we seem to focus on it as a solution rather than a business tool.
Windows XP Update Problem
Mr. Holzman,
I’m sure you’re very busy, but I really need some assistance and would appreciate any you could give. I have a Windows XP Pro update problem: I go to the Windows Update link from Windows XP or type windowsupdate.microsoft.com into my web browser, the page is blank and IE shows “Done” in the bottom-left corner. Am I having a viral problem or is this something wrong with XP? If it’s XP, how do I fix it without completely rebuilding the PC?
Thanks in advance,
M. K.
New Sites Dropped From Google?
Some forums have reported that new sites take longer to rank well in Google – despite relatively high Page Rank.