Gaining Financial Insights with the ROCE Tree Part 1

Few professionals in competitive intelligence have attended a formal financial analysis course: yet, analyzing a company's financial statement is often part of the job. The following framework should be part of your portfolio of tools. It is geared toward those who understand financial terms, but do not know how to pull together financial ratios to "tell the story." We at Competia particularly like this tool…

Search Engine College Launches

Offering classes in search engine optimization and marketing, Search Engine College has launched its web presence. Located in New Zealand, the courses SEC offers are completed online. SEC is owned by WebRank LTD and is managed by SEO expert Kalena Jordan.

How To Optimize Your Images For Image Search

Do the images on your website appear in Google's image search? If you're selling products they should. If you have pictures of yourself on your site those should appear in Google's (and Yahoo's) image search too.

Toronto Search Engine Strategies Report: Back To Basics

The Search Engine Strategies Conference is one of the largest and most comprehensive search engine focused conventions of the year. Held quarterly in different cities around the world, this spring's conference is being held at the Metro Toronto Convention Center in the middle of the country's largest and most diverse city. I was fortunate enough to be invited to participate as a speaker at one…

Exchange upgrades can deliver significant ROI

One of the core utilities IT provides to an organization is messaging services, including e-mail, calendaring, task management and collaboration. This utility is surprisingly expensive, especially if the organization runs prior-generation e-mail platforms. A typical Microsoft Exchange 5.5 solution has direct costs of more than $350 per user, per year, including hardware, software, IT operations, support and administration, and overhead. Older versions of same generation…