Google Begins Featuring Image Ads In AdWords

In a surprise to many experts, Google has begun offering image based ads to their AdWords clients. This new format of Google ads will, like all AdWords/AdSense campaigns, be contextual targeted.

2 min read Archive

Web Shopping Search Engine Use Jumps During Mother’s Day

Web users were out enmasse this past Mother's Day weekend. Nielsen//NetRatings released a study that showed the amount of traffic to shopping-based search engines rose, in some cases, as much as 91%. The study also found that nearly 13 million unique visitors used online shopping directories and search engines.

1 min read Archive

Gaining Financial Insights with the ROCE Tree Part 1

Few professionals in competitive intelligence have attended a formal financial analysis course: yet, analyzing a company's financial statement is often part of the job. The following framework should be part of your portfolio of tools. It is geared toward those who understand financial terms, but do not know how to pull together financial ratios to "tell the story." We at Competia particularly like this tool…

4 min read Archive

Search Engine College Launches

Offering classes in search engine optimization and marketing, Search Engine College has launched its web presence. Located in New Zealand, the courses SEC offers are completed online. SEC is owned by WebRank LTD and is managed by SEO expert Kalena Jordan.

1 min read Archive