How to Build ‘Cool’ into Your Company

Take the time to study the companies that made Fortune magazine's new list of the Cool Companies for 2004. Each has built newsworthiness into its product. And that is a major advantage for them in the marketplace.

Tools For Checking Backlinks To Your Site

What's the best way of finding all the existing links to your site? It's widely acknowledged that Google doesn't show all the links when you do a "link:www.yoursite.com" search. Dave Hawley said that Google confirmed to him that they only ever shows a sample of the links to a given site.

How To Get Slightly Famous in Print

Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only took a few hours to write. A few months later it was published. Almost immediately, my phone began to ring and my email box filled up with inquires.

No HTML? Need a Website? No Problem

So you have this great idea for a website and you're all excited about getting your "feet wet" as an online entrepreneur, but there's one problem: You have no idea how to create a site. ("HTML? What's that?")