Google Somewhat Lifts Oceana Ad Ban

Environmental group Oceana appears to have had a Google-issued ban of its AdWord campaign lifted. Partially. The search engine has allowed the group to display an ad praising Royal Caribbean cruise lines for its clean up effort. Although, in the same stroke, Google denied Oceana from displaying ads calling for other cruise companies to follow Royal Caribbean's lead.

How To Really Make Money With Datafeed Merchants

I am not going to describe what a product feed (or a datafeed) is. There is a lot of information out there about how to use one to build sites. Instead, I want to talk about how you can actually make more sales with datafeed sites.

How to Build ‘Cool’ into Your Company

Take the time to study the companies that made Fortune magazine's new list of the Cool Companies for 2004. Each has built newsworthiness into its product. And that is a major advantage for them in the marketplace.

Tools For Checking Backlinks To Your Site

What's the best way of finding all the existing links to your site? It's widely acknowledged that Google doesn't show all the links when you do a "link:www.yoursite.com" search. Dave Hawley said that Google confirmed to him that they only ever shows a sample of the links to a given site.

How To Get Slightly Famous in Print

Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only took a few hours to write. A few months later it was published. Almost immediately, my phone began to ring and my email box filled up with inquires.