Overture To Launch Local Search Ads

Yesterday's Piper Jaffray Technology Conference saw Overture discussing its plan for the near future with its search engine advertising business. Among the items discussed by Overture's General Manager David Karnstedt was the introduction of its local search product this quarter.

Lessons From The New Google Bomb

I've had several people write in asking about how to use the new method of Google bombing to raise your rankings, and many people in the forums have dropped their own little bombs to test out how it works.

Al Ries on The Origin of Brands

On a participatory journalistic whim, I landed an e-mail interview with author, brand guru and PR proponent, Al Ries. Ries is a legendary marketing strategist and the best-selling author/co-author of 12 books on marketing including our favorite "The Fall of Advertising and the Rise of PR." Most recently, he published "The Origin of Brands."