What We Have to Fear

Search Engine Marketing to the U.S. Hispanic Market

The explosive increase in the U.S. Hispanic population coupled with its increasing purchasing power has companies competing for a larger market share of this largely untapped market. Advertisers spent an estimated $2.8 billion in 2003 to market their products to U.S. Hispanics.

AskJeeves Expands Smart Search To Include Current Movies

The AskJeeves search engine contains a function called smart search. Smart search was designed by Jeeves to offer detailed, relevant information included in search engine responses. AskJeeves has expanded this option to include current movies.

Overture To Launch Local Search Ads

Yesterday's Piper Jaffray Technology Conference saw Overture discussing its plan for the near future with its search engine advertising business. Among the items discussed by Overture's General Manager David Karnstedt was the introduction of its local search product this quarter.