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With a desire to capitalize on the Internet advertising industry that made $2.3 billion in the first quarter of 2004 alone, ValueClick…
John Battelle moderated Monday's last session, and opened with his intention to discuss the coming five years in the world of advertising.
Peter Blackshaw, the moderator for the "Measuring Word of Mouth Effectiveness" session, opened with a story about his Honda.
GlobalSpec, known as "The Engineering Search Engine", has partnered with Engineering.com to improve the site's search capabilities. Engineering.com is designed to serve as a global portal for those interested in the field. The goal of ENGINEERING.com is "to become the ultimate resource tool for the global engineering community and to provide a leading business-to-business Internet marketplace for engineering products and services."
Wired Magazine has released its annual Wired 40 list that identifies the 40 companies that, as masters of innovation, technology and strategic vision, are driving the global economy. Once again, Google claims the first position, finishing off the top 5 of a who's who in the Web industry.
Allison Johnson is the Senior Vice President, Global Brand and Communications for Hewlett-Packard and she delivered a keynote address this morning on "The Changing Role of Interactive in Global Marketing."
