Events
While You’re Waiting
Not long ago, I made a partnership pitch, on behalf of an organization I represent, to another organization with similar interests. If…
Part of the
network
network
Flying Blind? Search Marketing Metrics
At the beginning of the Balanced Scorecard, a book on the new generation of performance metrics, authors Dr. Robert Kaplan and Dr. David Norton present an analogy to drive home their case. They ask you to imagine entering an airline jet cockpit, and in front of the pilot, you see just one gauge.
Web Accessibility Myths
1. Creating a text-only equivalent is sufficient
What Lies Ahead For Local Search Engine Technology
No topic has received as much coverage recently as that of "local search" - the ability to find search results that are targeted to a users geographical preference. Google, Yahoo and Ask Jeeves are all making impressive advancements with local search, but there is another company that is vying for the local search crown.
How Drop Shipping Works
One of the most frequently asked questions on the Net is: "What should I sell online?"
10 Mistakes That Reduce Profitability
In my professional experience as a sales and marketing coach/consultant, I've had the opportunity to work with a number of small business owners on various issues related to sales and marketing. The owners who are struggling to keep their businesses afloat tend to engage in some, or all, of the following mistakes that reduce profitability.
