Wiki Back Link Spam Tactic

Wiki - I first saw the word in "wikipedia," though I didn't know that a wiki had anything to do with the creation of the information I read there.

Flying Blind? Search Marketing Metrics

At the beginning of the Balanced Scorecard, a book on the new generation of performance metrics, authors Dr. Robert Kaplan and Dr. David Norton present an analogy to drive home their case. They ask you to imagine entering an airline jet cockpit, and in front of the pilot, you see just one gauge.

What Lies Ahead For Local Search Engine Technology

No topic has received as much coverage recently as that of "local search" - the ability to find search results that are targeted to a users geographical preference. Google, Yahoo and Ask Jeeves are all making impressive advancements with local search, but there is another company that is vying for the local search crown.