Optimizing for Visitors not Search Engines

Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree it would be much better to have people accept offerings from a Site, rather than masses of people who do nothing. Here are some general…

Google Search Results Promoting Froogle Receiving First Keyword Ad Position

An anonymous Webproworld reader pointed out an interesting issue going on with Google's search results. A search of the keywords "Fathers Day Gifts" finds that Google is giving a link for Froogle the first AdWords position (highlighted by a blue rectangle) in the SERP over a company that bid for the very same ranking.