Creating Great Charts for Persuasive Trade Show Presentations
A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can.
The 8 Biggest Mistakes When Designing Portfolios – and How To Avoid Them
Are you as good an investor as you think? Do you consider yourself a well-informed investor able to anticipate and avoid nearly all pitfalls associated with investing? Chances are, you are making one of the common errors that could cost you hundreds or even thousands of dollars, or worse yet, your financial independence, control and security.
Google Somewhat Lifts Oceana Ad Ban
Environmental group Oceana appears to have had a Google-issued ban of its AdWord campaign lifted. Partially. The search engine has allowed the group to display an ad praising Royal Caribbean cruise lines for its clean up effort. Although, in the same stroke, Google denied Oceana from displaying ads calling for other cruise companies to follow Royal Caribbean’s lead.
How To Really Make Money With Datafeed Merchants
I am not going to describe what a product feed (or a datafeed) is. There is a lot of information out there about how to use one to build sites. Instead, I want to talk about how you can actually make more sales with datafeed sites.
How to Build ‘Cool’ into Your Company
Take the time to study the companies that made Fortune magazine’s new list of the Cool Companies for 2004. Each has built newsworthiness into its product. And that is a major advantage for them in the marketplace.
Tools For Checking Backlinks To Your Site
What’s the best way of finding all the existing links to your site? It’s widely acknowledged that Google doesn’t show all the links when you do a “link:www.yoursite.com” search. Dave Hawley said that Google confirmed to him that they only ever shows a sample of the links to a given site.
How To Get Slightly Famous in Print
Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only took a few hours to write. A few months later it was published. Almost immediately, my phone began to ring and my email box filled up with inquires.
The Biggest Temptation When Working at a Home-Based Business
From what I have seen and experienced, to quit is the greatest temptation during the first year of working at a home-based business. If smoking was like working at a home-based business, the occurence of lung cancer would be dramatically reduced.
No HTML? Need a Website? No Problem
So you have this great idea for a website and you’re all excited about getting your “feet wet” as an online entrepreneur, but there’s one problem: You have no idea how to create a site. (“HTML? What’s that?”)
Does your Book Cover Pass the Ignore Test?
Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought.