The True Cost of Being Your Own Boss

Do you think you are ready to make that leap to full self-employment? The profit from your part-time (up till now :-) business is matching or exceeding your regular paycheck, so you think it's time to fire your boss and make do without that paycheck. Before you take that final step to personal freedom, make sure you truly understand what you are giving up. Your…

PPC Guerilla Tactics

If your promotion strategy includes pay-per-click, listen up. You need to be aware of a few guerilla tactics that are gaining popularity - and as a result may end up hurting legitimate businesses.

Keyword Competition Analysis: KEI and Beyond

A poster at the ihelpyou forum has an idea for a site but before he launches he wants to determine the competition for his chosen keywords. Dan Thies, a "Super Moderator" at ihelpyou, offers some fantastic advice that applies to those analyzing business model viability or hunting for some less competitive keywords to optimize for.

Understanding The SEO Triangle

There is no doubt that competition between businesses on the World Wide Web is increasing. If you aren't feeling the heat yet, you will soon enough. In order to survive, you must have a sharply focused strategy in all aspects of your online presence.