Lights! Camera! PROFITS!

A new trend has already begun to take hold on the Internet and you'd better take notice. The long-promised dream of using the Internet to broadcast television-like programming is finally here and, much like infomercials did in the early 1990's, it's taking off like a rocket among the marketing elite.

5 min read Sales

Truth In Advertising

During the last couple of years we have seen a big change in how marketers promote their products. We believe that truth in advertising will get you much farther than hype, dishonesty or misleading ads/subject lines. If you use these tactics most, if not all, the people will shun you and refuse to sign up under you for any program or service you promote. This…

3 min read Archive

4 Ways In Which You Can Achieve Critical Mass

Critical Mass Website Promotion is the elite goal rarely attained by website marketers in any industry. Reaching critical mass and getting targeted website traffic on autopilot (meaning you don't have to promote your site for 6 months and the traffic NEVER declines) is the Holy Grail of internet marketing. When you hit critical mass in your market, things change drastically for you and your business.…

4 min read Archive

Forget the “What” – Focus on the “How”

If there is one thing copywriters love to talk about it's "Features vs. Benefits." To us it makes all the sense in the world. However, many business owners who want to learn to write their own powerful copy struggle with the concept.

4 min read Archive