Managers Who Tap Into PR’s Value

Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so when they persuade those important outside folks to their way of thinking, then move them…

5 min read Archive

Kill The Messenger (Service)

You are familiar with the software applications that you run on your computer, but you may not be familiar with the dozens of programs running in the background on your computer. These programs, called "services" handle tasks like event logging, spooling files to the printer, and networking. One of these services, the Messenger Service, can be reconnoitered by spammers.

2 min read Archive

Google And The Buying Of Links

One popular method of raising rankings is the buying of links from high PageRank sites that often have no relevance to the subject of the buyer's site. Google discourages this practice, stating, "Many sites that advertise link-sharing programs not only offer little value., but will distribute your email address without your permission."

2 min read Archive

Submit to Search Engines

During the early years of the World Wide Web it was paramount to submit to search engines. As technologies used on the World Wide Web improved traditional views become old and useless. You can use search engines to your advantage once you understand how they operate. Search engine technologies include directories, hybrid-directories and search engines.

4 min read Archive