Citing Search Result Counts Is Not News

Fox News reporter John Gibson argued that the BBC had displayed "a frothing-at-the-mouth" anti-American bias. In response to some complaints about this coverage Fox News said searching for the phrase "BBC anti-american" in the Google internet search engine resulted in 47,200 hits.

Using Scoring System to Combat PPC Click Fraud

Web analytics is an inexact science. Good news for the sellers in the traffic industry where 10-15% is considered a normal discrepancy between the publisher's and advertiser's campaign statistics; not so good news for the traffic buyers. This error margin is a fertile soil for a traffic inflation cottage industry (see Brittany Thompson's recent article PPC Guerilla Tactics in Webproworld).You know there is a problem…

Positioning Your Business for Success

As the plane lifts off, imagine yourself reclining comfortably in your first class seat. You're headed for San Francisco where you'll be met by a driver and whisked to a luxury hotel with views of the bay. The tab is being picked up by a company looking to buy your firm, and your biggest concern is how much cash and stock to ask for when…

Where to Look for Your Next Project when Youre Writing for Profit

When my first book "Starting Your Own Business" was published way back in 1995, I thought that was it. I reckoned I'd never write another one. But I was wrong. It has enjoyed many reprints, multiple editions, and proceeded over the years to generate another seven disparate titles from the same topic.

Unheralded Java Filters Simplify Web-app Testing

Java filters, first introduced in the Java Servlet specification 2.3, are a powerful addition to any Java Web application toolkit, yet they probably are the most under-used and under-appreciated of the servlet components. These classes intercept requests coming into and responses coming out of the Java servlet container, allowing developers to inspect and manipulate these messages, as well as take other actions based on the…