Archive
How To Create A Mission Statement
Creating a mission statement can help you focus your business effort and do a lot of good in bringing your workforce together…
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Globalize Your Website
The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to 'globalize' a website and broaden a businesses general appeal to an international audience.
Google Makes Amendments To IPO Filing
Google has made some amendments to its initial filing that was done for the SEC with the intention, it seems, of quelling fears that have risen about Google since it first filed in April 29, 2004.
Citing Search Result Counts Is Not News
Fox News reporter John Gibson argued that the BBC had displayed "a frothing-at-the-mouth" anti-American bias. In response to some complaints about this coverage Fox News said searching for the phrase "BBC anti-american" in the Google internet search engine resulted in 47,200 hits.
Using Scoring System to Combat PPC Click Fraud
Web analytics is an inexact science. Good news for the sellers in the traffic industry where 10-15% is considered a normal discrepancy between the publisher's and advertiser's campaign statistics; not so good news for the traffic buyers. This error margin is a fertile soil for a traffic inflation cottage industry (see Brittany Thompson's recent article PPC Guerilla Tactics in Webproworld).You know there is a problem…
Positioning Your Business for Success
As the plane lifts off, imagine yourself reclining comfortably in your first class seat. You're headed for San Francisco where you'll be met by a driver and whisked to a luxury hotel with views of the bay. The tab is being picked up by a company looking to buy your firm, and your biggest concern is how much cash and stock to ask for when…
