Archive
Casio’s Money Shot Too Hot For YouTube
Usually viral videos are meant to be seen, spread around, stir up the hive. But a pair of videos meant to promote…
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CPC Declines on Big 3 Search Engines, ROI Strong
Average cost-per-click in the US declined last year on the big three search engines according to research from Efficient Frontier. Google's fell 14%, Yahoo's fell 16%, and Microsoft's fell 28% over a year's time (via CNET). Essentially the study indicates that less money was spent per search ad.
Court Rules MySpace Posting Not Private
A California court has ruled that a high school principal who sent a copy of a MySpace journal posting to a local newspaper is not liable for invasion of privacy. University of California at Berkeley student Cynthia Moreno wrote a journal entry on her MySpace page complaining about her hometown of Coalinga, Calif. The post was titled "An Ode to Coalinga" and began with "the…
Banner and Video Ad Spending On the Rise
comScore is sharing some research indicating that despite a recent study from the IAB and Price Waterhouse Coopers saying that display-related ad spending declined in Q4 2008, banner ad spending actually increased.
YouTube and Universal Making a Music Video Site?
Update: YouTube has officially announced Vevo. Original article 03/05: The number one video site in the US and the world's largest music label are said to be cooking up a deal and a new service. YouTube and Universal Music Group are reportedly in talks to create a premium online music video service.
Skype Buy Back Not Likely
A proposed buyout of eBay's Skype by the Internet calling services co-founders and a group of private - equity firms is not likely to be completed.
