Inside the Searcher’s Mind: It’s a Jungle in Here!

In search marketing, there are many more questions than answers, particularly when it comes to how people search. We know how we search and we assume everybody searches in a similar way. Also, because searching has become such an intuitive function, we tend not to really give the actual search process much thought. If many of us actually looked at what we did in a search process, we’d probably surprise ourselves.

Nigritude Ultramarine Search Engine Optimization Winner Announced

As previously reported by Murdok, affiliate network DarkBlue held a contest that measured SEO skills of anyone willing to enter. The goal of the contest was to gain the top Google search engine result for the search of the keywords “nigritude ultramarine.” The contest ended today, June 7, 2004, and the winner has been announced.

Information Architecture: A Rose by Any Other Name

As more web practitioners have assumed the title of Information Architect to describe the work they do, and as more information architects (and user experience designers and user interface designers and information designers) are multitasking on reduced staffs, information architects have uncovered a wide range of ways to view both the practice and ourselves practicing. Unfortunately, a common response to this multiplicity has been to reiterate certain narrow definitions of information architecture, to impatiently seek consensus, and to view with suspicion those who don’t fit.

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