Google IPO Has Wall Street Working Overtime

The dynamics of Google's $2.7 billion IPO is causing a great deal of work for the Wall Street brokerage houses involved. In preparation for the offering, these houses, while working diligently, may not receive the type of return normally associated with an offering of this size.

3 Special Benefits Every Customer Wants

Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all 3.

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.