7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking.

3 min read Archive

Search Engine Optimization Tools

Well, I bet many of you have been trying to find tools to help you in optimizing your website for search engines. So I thought I would throw together an article with a list of really useful tools (and of course ill give you a link to their websites so you can download them to!)

3 min read Archive

Are Your Emails Getting Through?

If sending email to a mailing list is part of your markting or business building strategy, you want to make sure your messages are reaching your audience. Are your readers getting your emails?

3 min read Archive

Usability and Listening to Customers Have Limits

Listening to customers and making sure your website is usable are important to website success. It is much more important, however, to have a website that delivers real value both to the organization and the reader. Going for value can sometimes mean going against customer feedback and usability best practice.

3 min read Archive