Are Your Emails Getting Through?

If sending email to a mailing list is part of your markting or business building strategy, you want to make sure your messages are reaching your audience. Are your readers getting your emails?

Usability and Listening to Customers Have Limits

Listening to customers and making sure your website is usable are important to website success. It is much more important, however, to have a website that delivers real value both to the organization and the reader. Going for value can sometimes mean going against customer feedback and usability best practice.

Be Creative Before you Purchase or Create a Website.

Before you jump into spending countless hours on designing and publishing your website, or spending hundreds on having it done by anyone else you should plan out your full design (or structure). This is very important so that when it comes time to do this long-lasting project you will be well prepared.

Does Googles Improved AdWord Relevancy Affect You?

The other day, Google announced an algorithm update for its AdWords targeting. The update was designed to ensure that searchers would receive the most relevant, targeted ads according to the keywords in their queries.