PR: What’s the Point?

Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

15 Ways To Read An RSS Feed

No doubt you have seen those small orange 'XML' or 'RSS' buttons beginning to spread across some of your favourite web sites.

Understanding the SEO Industry

One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I've come up with an analogy from another industry that makes it easier to understand.