Archive
The 7 Principles of Business Integrity
If you have integrity, nothing else matters. If you don't have integrity, nothing else matters. -- Alan K. Simpson
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Ad Agencies Versus Search Engine Marketing
The explosion of revenue and site traffic generated by search engines has led to a new marketing method that has yet to be embraced by all ad agencies. Generally speaking, search engine marketing is the process of improving a site's ranking within SERPs by utilizing SEO techniques or optimizing search engine PPC ads for the purposes of improving the ad's position.
PR: What’s the Point?
Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
15 Ways To Read An RSS Feed
No doubt you have seen those small orange 'XML' or 'RSS' buttons beginning to spread across some of your favourite web sites.
Loyal Customers Take Commitment
In today's competitive world of retail, many stores are implementing external marketing programs designed to attract new business.
Understanding the SEO Industry
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I've come up with an analogy from another industry that makes it easier to understand.
