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One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless…
So you have a Web site. And so does most every business these days. But what you really need is a way to set your business apart from the competition, an online presence that will keep clients and prospects coming back again and again.
Wherever you turn these days you'll find articles covering every business strategy and tactic available to man, from how to make a great presentation to strategies for success all the way to negotiations and prospecting and getting a client to commit. But hardly anyone touches on the subject of breaking the ice with a new client and winning them over.
It is said that we overestimate the short-term impacts of a revolution and underestimate the longer-term ones. I have known people who overestimated and others who underestimated the short-term impacts of the Web. I have met some who believed that after the dot com bust, the Web wasn't that important anymore. They couldn't be more wrong.
Shares of biotechnology companies have declined, after the much anticipated American Society of Clinical Oncologists meeting last week in New Orleans. This sector has been on a roll ever since Genentech (NYSE: DNA) vaulted 45% on May 19, 2003 following positive news from Phase III trials of Avastin in colorectal cancer patients. Is the recent correction a good time to fish or cut-bait?
One of the most popular portals on the Internet, Yahoo, announced a partnership with Rogers Cable and subsequent launch of Rogers Yahoo! Hi-Speed Internet service. The companies offer a combination of Yahoo's portal services with Rogers Cable's broadband Internet service.
