Archive
Theres No Need to Pad Your Resume
It seems like a good idea, harmless in fact. Your friends assure you that everybody does it and that employers rarely check…
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Google and Click Potential
Earlier this week in WebProWorld, Rich made a post concerning research recently released by AtlasDMT. The goal of the study was to provide some metrics on the actual impact and value of paid placement listings by their rank or position. While most would rightly expect that a higher positioned placement would outperform a lower position, the results of the AtlasDMT research yielded some fairly surprising…
Are You Losing Sales Because Of Your Email Link?
I don't know about you, but I get dozens of emails daily with completely blank subject lines. The vast majority contain viruses or spam messages, and due to an overloaded inbox and the impracticality of going through each message individually, I tend to delete these suspects automatically en masse, in the same way that I delete other messages containing subject lines that scream spam.
One-Product Sales Sites: Avoid These Top Blunders
One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. So let's look at some common…
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.
Do You Really Want to Get Published? Write for Trade Magazines!
Have you been repeatedly snubbed by consumer magazines? Do you have little to show for your research and querying efforts other than a folder of form rejection letters? If your writing dream includes earning a halfway decent to excellent income writing magazine articles, there are editors at thousands of publications worldwide who would open their doors (and their wallets) to work with you. You've probably…
