Tracking Your Advertising Dollars with Overture’s Marketing

If you use Overture (which is owned by Yahoo) for your Pay Per Click Advertising, you might be interested in another powerful service they offer called "Marketing Console." It allows advertisers to measure the performance of all marketing campaigns, no matter what type of online advertising that is being utilized.

Getting Senior Management Engaged in the Web

The extent of senior management involvement in the Web is a clear indication of the value of the Web to your organization. If your senior management currently don't recognize the importance of the Web, then it is vital that they are educated as to its value.