Getting Senior Management Engaged in the Web

The extent of senior management involvement in the Web is a clear indication of the value of the Web to your organization. If your senior management currently don't recognize the importance of the Web, then it is vital that they are educated as to its value.

Keeping Customers With Communication

You work hard to attract new customers, right? Mailings, phone calls, ads, publicity. You have an annual marketing plan devoted to bringing in new customers.