Google Making Changes to Search Referrals

Update: Google now says: We initially reported that Urchin Software might require a patch to handle the new URL structure, but after some additional testing, it turns out no patch is needed. Urchin can handle both the current and new URLs. Original article: Google is changing referral URLs on results pages. What up until now has looked something like this:

YouTube Symphony Orchestra Reaches Final Stages

The YouTube Symphony Orchestra project represented a neat idea: use the Internet to have musicians from all over the world perform a single piece of music.  And now it's reaching the final and most interesting stages of development as a mashup's been compiled and everyone's set to perform at Carnegie Hall.

The Savvy PR Of Crocs

Living in Boulder, Colorado, I am surrounded by entrepreneurs and startups, but we don't have a lot of national brands based in our small town. There are two that you've heard of, however: Celestial Seasonings and Crocs. The former makes tea. Really good tea. The latter? They make those ubiquitous rubber shoes with the holes punched in 'em, and a whole lot more.

Majority Of Americans are Influenced By Online Reviews

The majority (84%) of Americans say online customer reviews have an influence on their decision to purchase a product or service, according to a new survey from Opinion Research Corporation. Only 28 percent of respondents said they had posted their own feedback online while 66 percent had checked some type of online review forum when looking to purchase a specific brand of product or service.