5 tips for landing page testing

Image is Key to Your Marketing Success

In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.

Microsoft Purchases Email Search Engine Lookout

MSN, Internet portal of Microsoft, has announced that they have acquired the email search tool company, Lookout. The software MSN purchased has the ability to search for files and desktop data within Microsoft email client, Outlook.

Tracking Your Advertising Dollars with Overture’s Marketing

If you use Overture (which is owned by Yahoo) for your Pay Per Click Advertising, you might be interested in another powerful service they offer called "Marketing Console." It allows advertisers to measure the performance of all marketing campaigns, no matter what type of online advertising that is being utilized.