Unveiling the Mask of Click Fraud
Click fraud is nothing new. In fact, it's been exaggerating click-through rates as long as the Internet has been popular - and…
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Click fraud is nothing new. In fact, it's been exaggerating click-through rates as long as the Internet has been popular - and…
There are many techniques people use for tracking the performance of their PPC campaigns. Some are incredibly advanced and intense and others are plain and simple. One little trick I like to use is not only simple to put in place, but can provide very powerful results.
Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web site makes it even more of a challenge.
Ask Jeeves has recently told Marcos Sorensen, the artist who designed the iconic butler, to start thinking on a larger scale. Sorensen, who in recent years has been limited to designing web presentations and company shirts, has been asked to help in the design of a massive balloon, for the Macy's Thanksgiving Day Parade. Sorensen would be designing the balloon in the butler's likeness.
So you want to get a Google top page rank and get your site listed on the first page when an internet surfer types in your keywords, right?!? Of course you do. At one time it was extremely important to get as many sites linking to you as possible, so the Google bots would spider your site, see all of these sites linking to you,…
"It's good." "You've done a nice job." "I don't like it."