Internet Marketing – Surviving the First Year

So you've decided to take the leap into deep water and go into business for yourself, specifically into Internet Marketing. Congratulations! This was a smart decision, one that will eventually reward you with all the dreams you can dream. Your challenge now is to survive that 1st year.

Demand For Search Engine Ads Outgrowing The Supply

A report conducted by Nielsen//NetRatings determined that while the demand for search engine advertising is continuing to grow quickly, the supply of appropriate search inventory is not. In laymen's terms, the study indicates that there isn't enough search engine space to accommodate all would-be advertisers.

Buying Your Way to the Top with Pay Per Click Advertising

Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That's basically what happens whenever a prospective customer or client types a phrase into a search engine that's relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results? It turns out that some of the…

Improving The Image Of Search Engine Marketing

What can be done to improve the image and reputation of SEM? With the recent Traffic-Power/black-hat SEO debacle, the article that detailed various ad agency SEM complaints, and numerous other articles that have questioned the need for SEO/SEM has helped give the industry a proverbial black eye.