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How To Become A More Effective Marketer In Four Steps
You're always in the business of marketing no matter what business you are in.
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You Can Identify a Problem Solver
As an executive recruiter, I interview a lot of people. And while most candidates find a way to look good on paper, their resumes don't always reveal how good of a problem solver they are. Yet all of my clients want to hire problem solvers - people who can walk into their operation and make their problems go away.
FindWhat.com & Mitsui Launch Paid Listing Service In Japan
FindWhat.com announced today that Mitsui & Co., Ltd. has launched a new pay-per-click advertising service in Japan, utilizing their technology and operations know how through the FindWhat.com Private Label service.
The Strategy of Search
There's a reason not every chess piece moves the same way. Together, you can use the tactical advantages of a knight, a queen or a rook to execute your strategy. There are chess players that react to every move as it comes, playing the game at a purely tactical level. This is the way most of us start (and pretty much still the way I…
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here's what you don't know: The vast majority of e-mails sent to journalists never get read.
Googles IPO To Long In The Making?
With Google's landmark IPO expected to be begin this week, it does seem like time is not going to be on their side.
