The Strategy of Search

There's a reason not every chess piece moves the same way. Together, you can use the tactical advantages of a knight, a queen or a rook to execute your strategy. There are chess players that react to every move as it comes, playing the game at a purely tactical level. This is the way most of us start (and pretty much still the way I…

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here's what you don't know: The vast majority of e-mails sent to journalists never get read.

SEO for CEOs Search Engine Optimization Unmasked for CEOs

If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way If you feel like you're standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.

Search Engine Strategies San Jose is the Largest Ever

Jupitermedia has announced that its upcoming Search Engine Strategies conference in San Jose, scheduled from August 2 - 4 2004, will be the largest Search Engine Strategies conference yet. Webproworld, your source for e-Business news and information, will be covering the conference live.