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One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.
It seems like everyone is talking about RSS Feeds. They've been around for years but the buzz is up about them as the technology continues to go mainstream. Some people are reportedly abandoning their browsers and viewing the web through their readers - but they hardly represent the general public yet.
The Australian Communications Authority (ACA) has recently had success with their tough new spam regulations that were introduced three months ago. Such was the success that several of the major spam email companies have stopped sending unsolicited and offensive emails.
When web sites are developed with an e-commerce system they typically do not have unique names for each page, if they are using dynamic solutions. Other solutions require creating web pages that promote the products placed on that page; and, again they don't have the name of the individual products. These solutions don't help much for various reasons.
Countless marketing articles have been published offering advice on how to drive qualified traffic to Web sites. Luring visitors is vital, but how do you encourage prospects and customers to keep coming back?