Support is Where Brands are Won and Lost

If brand loyalty is best measured by gut feeling then there are few better ways to test its strength than when a customer requires support, because that's when feelings are high. Today, most organizations pretty much wash their hands of the customer after they've sold them the product. This is a shot-sighted strategy.

Google Sued Over Age Discrimination

The search engine giant Google had a lawsuit filed against it citing age discrimination. Google's former director of operations, Brian Reid, 54, claims Google discriminates against older workers.

Practical Money-Saving Tips For Small Businesses

One of the primary concerns all small businesses have is saving money. When it's time to trim the fat, most look for one giant expense to decrease or eliminate in order to stay within budget. More often than not, it doesn't work that way.